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Legal

Cookie Policy & Consent Management

Effective:
Last updated:
Jurisdiction:
United States

1. INTRODUCTION

1.1 About This Policy

This Cookie Policy explains how Midnight Logic, Inc. ("we," "us," or "our") uses cookies and similar tracking technologies on the bartendersNow™ platform. This policy should be read together with our Privacy Policy, which provides more detailed information about how we process your personal data.

What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work more efficiently and to provide reporting information.

1.2 Your Cookie Choices

We use only (a) cookies and similar technologies strictly necessary for the platform to function and be secure, and (b) first-party product-analytics cookies (Firebase Analytics / Google Analytics 4) used solely for our own internal platform operation. On our marketing website we also use a first-party Google Ads conversion-measurement tag — consent-gated, with advertising storage denied by default and used solely to measure advertising effectiveness, never for ad personalization or cross-context behavioral advertising. We do not sell or share your personal information, and we do not use cookies for cross-context behavioral advertising.

Because our consent practices differ between our two surfaces, we describe each one separately:

  • Our web application (the bartendersNow™ app). Here we use only strictly-necessary cookies and the first-party analytics described above, under the CCPA/CPRA business-purpose exception. There is no non-essential advertising tracking to gate, so we do not present a cookie consent banner in the United States on this surface.
  • Our marketing website. Here we present a cookie consent banner and a preference center that let you accept or reject non-essential cookie categories before they are used, and manage your choices at any time through the "Manage cookies" control. Non-essential categories default to "denied" until you choose otherwise.

California residents may exercise "Do Not Sell or Share" choices at /legal/do-not-sell, and we honor Global Privacy Control (GPC) browser signals by default. Where a prior-consent requirement applies by law (for example, for users located in the EU/EEA or the UK), we obtain consent for any non-essential cookies as required. You can also manage or delete cookies at any time through your browser settings (see Section 5).

1.3 Legal Basis

Our use of cookies is based on:

  • Consent: Where required by applicable law for any non-essential cookies
  • Legitimate Interest: For essential cookies necessary for platform functionality
  • Contractual Necessity: For cookies required to provide services you've requested
  • Legal Obligation: For cookies required by applicable laws and regulations

2. TYPES OF COOKIES WE USE

2.1 Essential Cookies

Purpose: These cookies are necessary for the platform to function and cannot be disabled.

Examples:

  • Authentication cookies: Keep you logged in during your session
  • Security cookies: Protect against fraudulent activity and maintain platform security
  • Shopping cart cookies: Remember items in your booking cart
  • Load balancing cookies: Distribute server load for optimal performance
  • Accessibility cookies: Remember your accessibility preferences and settings

Data Collected:

  • Session identifiers and authentication tokens
  • Security verification and fraud prevention data
  • User interface preferences and settings
  • Platform functionality state information

Retention Period: Session cookies expire when you close your browser; persistent cookies expire based on their specific function (typically 1-12 months)

Legal Basis: Contractual necessity and legitimate interest

2.2 Performance and Analytics Cookies

Purpose: Help us understand how visitors interact with our platform to improve user experience.

First-Party Analytics:

  • Firebase Analytics (Google Analytics 4): First-party product measurement (session tracking, booking funnels, and sign-ins) used strictly for internal platform operation. We do not use third-party analytics or cross-context behavioral advertising trackers; our only advertising-related technology is a consent-gated first-party Google Ads conversion-measurement tag on the marketing website (measurement only, no ad personalization), described in Section 2.3.

Data Collected:

  • Pages visited and time spent on each page
  • Browser type, operating system, and device information
  • Feature usage and conversion metrics

How We Use This Data:

  • Improve platform design and user experience
  • Identify and fix technical issues
  • Understand aggregate usage patterns
  • Optimize platform performance and loading times
  • Measure effectiveness of new features

Retention Period: Used only for internal operational analytics

Legal Basis: Business Purpose Exception (Cal. Civ. Code § 1798.140(e)); does not require a consent gate or opt-out

2.3 Marketing and Advertising Cookies

On our marketing website we use a first-party Google Ads conversion-measurement tag to measure the effectiveness of our advertising (for example, whether a visit resulted in a contact-form submission). This tag runs only on our marketing website and never in the bartendersNow™ web application, and it is used solely for conversion measurement — never for ad personalization, remarketing, or cross-context behavioral advertising. By default it is governed by Google Consent Mode v2 with advertising storage, ad personalization, and ad-user-data set to "denied", so no advertising cookie is set and no advertising identifier is used unless and until you affirmatively accept the "Marketing & Advertising" category in our cookie banner. Before you accept, the tag may send limited, cookieless measurement signals (such as a truncated IP address and page information) to Google for aggregate conversion measurement; it does not set advertising cookies or build an advertising profile of you in that state. If you accept the "Marketing & Advertising" category, advertising storage is enabled so a first-party conversion cookie can attribute your lead to an ad interaction; ad personalization and ad-user-data remain denied. Google processes this measurement data on our behalf as a service provider under Restricted Data Processing. You can withdraw consent at any time through the "Manage cookies" control. See Section 6.2 and our Privacy Policy (Section 11.1, Google Ads sub-processor).

2.4 Social Media Cookies

We do not use social media cookies. The bartendersNow™ platform does not embed third-party social-media pixels, cookie-setting share widgets, or social-login trackers, and it does not share personal data with social networks for advertising or cross-context behavioral advertising.

2.5 Functional Cookies

Purpose: Enhance platform functionality and provide personalized features.

Functionality Enhanced:

  • Language preferences: Remember your selected language
  • Location services: Store location preferences for service matching
  • User interface customization: Remember display preferences and settings
  • Chat and support features: Enable customer service functionality
  • Video and media preferences: Remember playback settings and quality preferences

Data Collected:

  • User preference settings and customization choices
  • Geographic location information (with permission)
  • Communication preferences and contact methods
  • Accessibility settings and accommodations
  • Feature usage patterns and personalization data

Retention Period: Typically 6-12 months or until you change your preferences

Legal Basis: legitimate interest / business purpose (functional cookies are first-party and are not used for advertising or cross-context tracking; where a consent requirement applies by law, we obtain consent as required)


3. YOUR CONTROLS

3.1 Consent Controls by Surface (U.S.)

Our consent controls depend on which bartendersNow™ surface you are using.

In our web application, our only non-essential cookie is first-party Firebase Analytics (Google Analytics 4), which we use strictly for internal platform operation under the CCPA/CPRA Business Purpose Exception (Cal. Civ. Code § 1798.140(e)) and which does not require a consent gate or opt-out. Because there is no advertising or cross-context tracking to gate, we do not display a cookie consent banner or preference center in the app in the United States.

On our marketing website, we present a cookie consent banner and a preference center. Non-essential cookie categories are set to "denied" by default and are used only if you affirmatively accept them; you can change or withdraw your choices at any time through the "Manage cookies" control. We do not sell or share personal information on either surface.

3.2 California "Do Not Sell or Share" and Global Privacy Control

Although we do not sell or share personal information, California residents may confirm and exercise "Do Not Sell or Share" choices at /legal/do-not-sell. We honor Global Privacy Control (GPC) preference signals by default across our surfaces; because we do not sell or share personal information, GPC choices are respected automatically.

3.3 Managing Cookies in Your Browser

You can view, block, or delete cookies at any time through your browser settings, as described in Section 5. Disabling essential cookies may limit or break platform functionality. If a prior-consent requirement applies to you by law (for example, in the EU/EEA or UK), we will obtain and let you withdraw consent for non-essential cookies as required.


4. THIRD-PARTY COOKIES

4.1 Third-Party Services

On the bartendersNow™ web application we do not use advertising or cross-context behavioral advertising cookies. On our marketing website we use a first-party Google Ads conversion-measurement tag (consent-gated; advertising storage denied by default) solely to measure advertising effectiveness — never for ad personalization or cross-context behavioral advertising. Product analytics are provided by first-party Firebase Analytics (Google Analytics 4) under the CCPA/CPRA Business Purpose Exception.

The following service providers support core platform functionality and may process data as described in our Privacy Policy:

  • Stripe, Inc. — payment processing, host/bartender payouts, and identity verification (Stripe Identity): Privacy Policy
  • Google Cloud Platform / Firebase — core cloud hosting, database, user authentication, and push notifications
  • Google Analytics 4 / Firebase Analytics — first-party product analytics and user-interaction measurement
  • Google Ads (Google LLC) — first-party advertising conversion measurement on the marketing website (consent-gated; measurement only, no ad personalization); Google acts as our service provider under Restricted Data Processing
  • Google Maps Platform — address autocomplete, geocoding, and event-location rendering
  • Twilio Inc. — SMS multi-factor authentication (OTP) and operational text alerts: Privacy Policy
  • Twilio SendGrid — transactional email delivery and account notifications: Privacy Policy
  • Vercel Inc. — marketing website hosting and web form handling
  • Cloudflare, Inc. (Turnstile) — bot protection and abuse prevention on web forms

4.2 Control Over Third-Party Cookies

Because we do not use cross-context behavioral advertising or ad-personalization cookies — our only advertising-related technology is a consent-gated first-party conversion-measurement tag — no ad-network opt-out is required. You may still:

  • Manage cookies through your browser settings (see Section 5)
  • Exercise California "Do Not Sell or Share" options at /legal/do-not-sell
  • Rely on Global Privacy Control (GPC) signals, which we honor by default

4.3 Cross-Device Tracking

We do not use third-party cross-device tracking or cross-context behavioral advertising. We do not sell or share personal data across any surface. Because we do not sell or share personal information, Global Privacy Control (GPC) preference signals are honored by default.


5. BROWSER COOKIE CONTROLS

5.1 Browser Settings

Managing Cookies in Your Browser: Most web browsers allow you to control cookies through their settings. Here's how to access cookie settings in popular browsers:

Google Chrome:

  1. Click the three dots menu → Settings
  2. Click "Privacy and security" → "Cookies and other site data"
  3. Choose your preferred cookie settings
  4. Manage exceptions for specific sites

Mozilla Firefox:

  1. Click the menu button → Options/Preferences
  2. Select "Privacy & Security"
  3. Under "Cookies and Site Data," choose your settings
  4. Use "Manage Data" to view and delete specific cookies

Safari:

  1. Click Safari → Preferences
  2. Click the "Privacy" tab
  3. Choose your cookie and tracking preferences
  4. Use "Manage Website Data" for specific site controls

Microsoft Edge:

  1. Click the three dots menu → Settings
  2. Click "Cookies and site permissions"
  3. Click "Cookies and site data"
  4. Choose your preferred settings

5.2 Mobile Browser Controls

iOS Safari:

  1. Go to Settings → Safari
  2. Scroll to "Privacy & Security"
  3. Adjust "Block All Cookies" and "Prevent Cross-Site Tracking" settings

Android Chrome:

  1. Open Chrome app → three dots menu → Settings
  2. Tap "Site settings" → "Cookies"
  3. Choose your preferred cookie settings

5.3 Private Browsing

Using Private/Incognito Mode:

  • Limits cookie storage and tracking
  • Deletes cookies when you close the private session
  • Doesn't prevent all tracking but provides additional privacy
  • Available in all major browsers
  • Note: Some platform features may not work properly in private mode

6. CALIFORNIA PRIVACY CONSIDERATIONS

6.1 CCPA/CPRA Compliance

California Residents' Rights: Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:

  • Know what personal information is collected through cookies
  • Delete personal information collected through cookies
  • Opt-out of the sale of personal information
  • Opt-out of sharing for cross-context behavioral advertising

6.2 "Do Not Sell or Share My Personal Information"

Our Commitment:

  • We do not sell personal information collected through cookies.
  • We do not share personal data for cross-context behavioral advertising. The bartendersNow™ web application uses no advertising pixels or cross-context behavioral advertising trackers; our marketing website uses only a consent-gated first-party Google Ads conversion-measurement tag (measurement only, no ad personalization), which does not perform cross-context behavioral advertising.
  • We do not sell or share personal data across any surface. Because we do not sell or share personal information, GPC preference signals are honored by default.

6.3 Sensitive Personal Information

Special Protections:

  • We limit use of sensitive personal information collected through cookies
  • You can opt-out of non-essential uses of sensitive information
  • Financial information from cookies is protected with enhanced security
  • Location data from cookies can be controlled through device and browser settings

7. INTERNATIONAL CONSIDERATIONS

7.1 European Union (GDPR)

This Section 7 applies only to individuals located in the EU/EEA or UK, to the extent GDPR/UK GDPR applies. For those individuals:

EU Residents' Rights:

  • Explicit consent required for non-essential cookies
  • Right to withdraw consent at any time
  • Right to access and delete personal data from cookies
  • Right to data portability for information collected through cookies

Legal Basis for Processing:

  • Consent for any non-essential cookies (including analytics or marketing cookies) where a prior-consent requirement applies; we obtain that consent through the cookie banner and preference center on our marketing website, and you may withdraw it at any time
  • Legitimate interest for functional cookies
  • Contractual necessity for essential platform cookies

7.2 Other Jurisdictions

Global Compliance: We strive to meet high privacy standards globally and may apply enhanced protections regardless of your location. If you're located outside the US, you may have additional rights under local privacy laws.

Data Transfers: Some of our cookie-related data processing may involve transfers to countries outside your jurisdiction. We ensure appropriate safeguards are in place for such transfers.


8. UPDATES AND CHANGES

8.1 Policy Updates

When We Update This Policy:

  • Changes to the types of cookies we use
  • Addition of new third-party services
  • Updates to legal requirements
  • Changes to our data processing practices
  • User feedback and privacy enhancements

8.2 Notification of Changes

How We Notify You:

  • Email notification to registered users for material changes
  • Updated policy posted on our platform with clear change indicators
  • Grace period for compliance with new requirements where appropriate

8.3 Accepting Changes

Your Options:

  • Review updated policy and modify your cookie preferences if desired
  • Continue using the platform with updated cookie practices
  • Contact us with questions about changes
  • Withdraw consent for cookies if you disagree with updates

9. TECHNICAL INFORMATION

9.1 Cookie Types and Lifespans

Session Cookies:

  • Temporary cookies that expire when you close your browser
  • Used for authentication and basic platform functionality
  • Do not store personal information permanently
  • Essential for security and user experience

Persistent Cookies:

  • Remain on your device for a specified period
  • Used for remembering preferences and improving user experience
  • Have expiration dates ranging from days to years
  • Can be deleted manually through browser settings

9.2 First-Party vs. Third-Party Cookies

First-Party Cookies:

  • Set directly by bartendersNow™ platform
  • Used for core platform functionality and user experience
  • Subject to our privacy practices and this cookie policy
  • Generally necessary for platform operation

Third-Party Cookies:

  • Set by external services integrated into our platform
  • Subject to third-party privacy policies and practices
  • We do not set cross-context behavioral-advertising or ad-personalization cookies; our only advertising-related technology is a consent-gated first-party Google Ads conversion-measurement tag on the marketing website (measurement only), and the third parties we use are the service providers listed in Section 4.1.
  • Can be managed through your browser settings (see Section 5)

9.3 Cookie Security

Security Measures:

  • Secure flag for cookies transmitted over HTTPS
  • HttpOnly flag to prevent access through client-side scripts
  • SameSite attributes to prevent cross-site request forgery
  • Regular security audits of cookie implementation
  • Encryption of sensitive data in cookies where applicable

10. TROUBLESHOOTING AND SUPPORT

10.1 Common Issues

If Cookies Aren't Working Properly:

  • Check if cookies are enabled in your browser
  • Clear your browser cache and cookies
  • Disable browser extensions that might block cookies
  • Try using a different browser or device
  • Contact our support team for assistance

Platform Functionality Issues:

  • Some features require essential cookies to function
  • Disabling certain cookies may limit platform capabilities
  • Clear cookies and reload if experiencing issues
  • Check our status page for known technical issues

10.2 Getting Help

Support Resources:

  • Your browser's cookie controls for managing settings (see Section 5)
  • Browser help documentation for cookie controls
  • Our customer support team for technical assistance
  • Privacy team for policy questions and concerns

Contact Information:


11. COOKIE INVENTORY

11.1 Essential Cookies

Cookie NamePurposeDurationType
session_idUser authenticationSessionEssential
csrf_tokenSecurity protectionSessionEssential
cart_dataBooking cart contents7 daysEssential
user_prefsAccessibility settings1 yearEssential

11.2 First-Party Analytics

Firebase Analytics (Google Analytics 4) provides first-party product measurement (session tracking, booking funnels, and sign-ins) used strictly for internal platform operation under the CCPA/CPRA Business Purpose Exception. We do not deploy cross-context behavioral advertising trackers; our only advertising-related technology is a consent-gated first-party Google Ads conversion-measurement tag on the marketing website, used solely for conversion measurement and listed in the table below.

Cookie NamePurposeDurationType
_gaGoogle Analytics 4 (Google LLC) — distinguishes unique users/browsers for first-party product measurement (funnels, sign-ins, session tracking)2 years (Google default; most browsers cap first-party cookies at ~13 months)Analytics (first-party)
_ga_<stream>Google Analytics 4 (Google LLC) — persists session state for a specific GA4 data stream2 years (Google default; ~13-month browser cap)Analytics (first-party)
_gcl_auGoogle Ads (Google LLC) — first-party conversion-measurement cookie that links an ad interaction to a subsequent lead on the marketing website; set only after you accept the "Marketing & Advertising" category (advertising storage). Not used for ad personalization or remarketing.90 daysAdvertising — conversion measurement (first-party; marketing site; post-consent)

11.3 Security (Marketing Site)

Cloudflare Turnstile is used on our marketing site as an essential security and anti-abuse mechanism. It is a strictly necessary technology and is not used for advertising or cross-context behavioral tracking.

11.4 Consent Record

The following first-party technology stores the cookie-consent choices you make in our banner and preference center so we can honor them. It is stored in your browser's local storage (a "similar technology"), not a cookie.

NamePurposeDurationType
cookie-prefs-v1Stores your cookie-consent choices and a pseudonymous consent-audit identifier so we can apply your preferences and re-prompt you when this policy's version changes (marketing website; first-party local storage)Persistent until you clear your browser storage or a policy-version change resets itEssential / functional (first-party)

11.5 App Storage — Similar Technologies

The bartendersNow™ web application uses a small number of first-party browser-storage keys (local and session storage) rather than cookies for these functions. We disclose them here as "similar technologies."

NamePurposeDurationType
bhm_analytics_session_idFirst-party analytics session identifier used to group your activity within a single browsing sessionSession — cleared when your browser session ends (session storage)Analytics (first-party)
bhm_analytics_device_idFirst-party pseudonymous device identifier used to correlate product-analytics activity across sessions on this devicePersistent until you clear your browser storage (local storage)Analytics (first-party)
bhm-marketing-attribution-v1Captures marketing-attribution parameters (e.g., UTM tags) from the link that referred you, for first-party attributionSession — cleared when your browser session ends (session storage)Functional / analytics (first-party)

Note: This inventory covers the principal cookies and similar technologies we use. Incidental, short-lived, or purely technical items may not be individually listed, and specific names or durations set by third-party providers (such as Google) may change over time. We do not set cross-context behavioral advertising or ad-personalization cookies; the only advertising-related cookie we set is the consent-gated Google Ads conversion-measurement cookie listed in Section 11.2, and only after you affirmatively accept the "Marketing & Advertising" category.


CONCLUSION

We are committed to transparent and responsible use of cookies on the bartendersNow™ platform. This policy provides you with the information and controls you need to make informed decisions about cookie usage on your device.

Your Privacy Matters: We respect your privacy choices and provide easy-to-use tools for managing your cookie preferences. If you have any questions about our cookie practices, please don't hesitate to contact us.


This Cookie Policy was last updated on August 21, 2026. We review and update this policy regularly to ensure it remains current with our practices and applicable laws.

For questions about this Cookie Policy, please contact us at cookies@bartendersnow.com (an alias to privacy@bartendersnow.com).